:root{--ink:#1e3a5f;--ink-soft:#51636f;--cream:#f6fafb;--cream-2:#e7f3f5;--teal:#16a4c6;--teal-dark:#127e99;--teal-tint:#ddf1f5;--coral:#ef5a3a;--coral-dark:#d6472a;--gold:#f6b733;--amber:#f4a63a;--navy:#1e3a5f;--line:#d6e6ea;--white:#ffffff;--shadow:0 10px 30px rgba(30,58,95,0.08);--shadow-lg:0 24px 60px rgba(30,58,95,0.16);--radius:18px;--radius-sm:12px;--wrap:1120px;--font:"Nunito",ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:var(--font);color:var(--ink);background:var(--cream);line-height:1.6;-webkit-font-smoothing:antialiased}h1,h2,h3,h4{line-height:1.15;margin:0 0 .5em;font-weight:800;letter-spacing:-.01em}h1{font-size:clamp(2.1rem,5vw,3.4rem)}h2{font-size:clamp(1.7rem,3.6vw,2.5rem)}h3{font-size:clamp(1.2rem,2.2vw,1.5rem)}p{margin:0 0 1rem}a{color:var(--teal-dark);text-decoration:none}a:hover{color:var(--coral-dark)}img{max-width:100%;display:block}.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 24px}.section{padding:clamp(56px,8vw,100px) 0}.center{text-align:center}.muted{color:var(--ink-soft)}.eyebrow{display:inline-block;font-weight:800;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:12px}.lead{font-size:clamp(1.05rem,2vw,1.25rem);color:var(--ink-soft)}.btn{display:inline-flex;align-items:center;gap:8px;font-weight:800;padding:14px 26px;border-radius:999px;border:2px solid transparent;cursor:pointer;font-size:1rem;transition:transform .15s ease,box-shadow .15s ease,background .15s ease}.btn:hover{transform:translateY(-2px)}.btn-primary{background:var(--coral);color:#fff;box-shadow:0 8px 20px rgba(232,115,74,.35)}.btn-primary:hover{background:var(--coral-dark);color:#fff}.btn-secondary{background:var(--teal);color:#fff}.btn-secondary:hover{background:var(--teal-dark);color:#fff}.btn-ghost{background:transparent;color:var(--teal-dark);border-color:var(--line)}.btn-ghost:hover{background:var(--white);color:var(--teal-dark)}.header{position:-webkit-sticky;position:sticky;top:0;z-index:50;background:rgba(246,250,251,.9);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}.nav{justify-content:space-between;height:72px}.brand,.nav{display:flex;align-items:center}.brand{gap:10px;font-weight:900;font-size:1.15rem;color:var(--ink);letter-spacing:-.02em}.brand .paw{font-size:1.5rem}.brand .logo-mark{height:40px;width:auto;border-radius:8px;display:block}.wordmark .w-fred{color:var(--navy)}.wordmark .w-pet{color:var(--coral)}.wordmark .w-sit{color:var(--teal)}.nav-links{display:flex;align-items:center;gap:26px}.nav-links a{color:var(--ink-soft);font-weight:700;font-size:.98rem}.nav-links a:hover{color:var(--teal-dark)}.nav-cta{margin-left:8px}.nav-toggle{display:none;background:none;border:0;font-size:1.6rem;cursor:pointer;color:var(--ink)}.hero{background:linear-gradient(180deg,var(--teal-tint) 0,var(--cream) 100%);overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;grid-gap:48px;gap:48px;align-items:center;padding:clamp(48px,7vw,92px) 0}.hero h1 span{color:var(--teal-dark)}.hero-badges{display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 26px}.chip{display:inline-flex;align-items:center;gap:7px;background:var(--white);border:1px solid var(--line);border-radius:999px;padding:8px 15px;font-weight:700;font-size:.9rem;color:var(--ink)}.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:8px}.hero-art{border:1px solid var(--line);border-radius:26px;padding:30px;box-shadow:var(--shadow-lg);position:relative}.hero-art,.photo-card{background:var(--white)}.photo-card{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}.photo-card img{width:100%;height:auto;display:block}.photo-card figcaption{padding:16px 22px;font-size:.95rem;color:var(--ink-soft);font-weight:600;background:var(--teal-tint)}.hero-logo{display:flex;justify-content:center}.hero-logo img{width:100%;max-width:520px;height:auto;border-radius:24px;box-shadow:var(--shadow-lg)}.compare-band{display:grid;grid-template-columns:repeat(3,1fr);grid-gap:16px;gap:16px}.compare-item{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-sm);padding:18px 20px;display:flex;flex-direction:column;gap:3px}.compare-item.featured{border:2px solid var(--teal);box-shadow:var(--shadow)}.compare-item .c-label{font-weight:800;font-size:.98rem}.compare-item .c-price{font-size:2rem;font-weight:900;color:var(--navy);line-height:1.1}.compare-item.featured .c-price{color:var(--teal-dark)}.compare-item .c-sub{font-size:.86rem;color:var(--ink-soft)}@media (max-width:760px){.compare-band{grid-template-columns:1fr}}.hero-art h3{color:var(--teal-dark)}.compare-row{display:flex;justify-content:space-between;align-items:center;padding:12px 0;border-bottom:1px dashed var(--line)}.compare-row:last-child{border-bottom:0}.compare-row .price{font-weight:900;font-size:1.15rem}.tag-win{background:var(--teal-tint);color:var(--teal-dark);font-weight:800;font-size:.78rem;padding:3px 9px;border-radius:999px}.grid{display:grid;grid-gap:22px;gap:22px}.grid-2{grid-template-columns:repeat(2,1fr)}.grid-3{grid-template-columns:repeat(3,1fr)}.grid-4{grid-template-columns:repeat(4,1fr)}.card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow);height:100%}.card .ico{font-size:2rem;margin-bottom:10px}.card h3{margin-bottom:8px}.card p{margin-bottom:0;color:var(--ink-soft)}.steps{counter-reset:step}.step{position:relative;padding-left:62px;margin-bottom:26px}.step:before{counter-increment:step;content:counter(step);position:absolute;left:0;top:0;width:42px;height:42px;border-radius:50%;background:var(--coral);color:#fff;display:grid;place-items:center;font-weight:900;font-size:1.1rem}.price-grid{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:20px;gap:20px;align-items:stretch}.price-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px 22px;box-shadow:var(--shadow);display:flex;flex-direction:column}.price-card.featured{border:2px solid var(--teal);box-shadow:var(--shadow-lg);position:relative}.price-card.featured .ribbon{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--teal);color:#fff;font-weight:800;font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;padding:5px 14px;border-radius:999px;white-space:nowrap}.price-card h3{margin-bottom:4px}.price-card .amount{font-size:2.4rem;font-weight:900;color:var(--ink);line-height:1;margin:8px 0 2px}.price-card .amount .unit{font-size:1rem;font-weight:700;color:var(--ink-soft)}.price-card .best{font-size:.9rem;color:var(--teal-dark);font-weight:700;min-height:40px}.price-card ul{list-style:none;padding:0;margin:16px 0 20px}.price-card li{position:relative;padding-left:26px;margin-bottom:9px;font-size:.95rem;color:var(--ink-soft)}.price-card li:before{content:"🐾";position:absolute;left:0;top:0;font-size:.85rem}.price-card .btn{margin-top:auto;justify-content:center}.price-note{font-size:.85rem;color:var(--ink-soft);margin-top:10px}.addons{list-style:none;padding:0;margin:0;display:grid;grid-gap:12px;gap:12px}.addon-row{display:flex;justify-content:space-between;gap:16px;align-items:baseline;background:var(--white);border:1px solid var(--line);border-radius:var(--radius-sm);padding:16px 20px}.addon-row .a-name{font-weight:800}.addon-row .a-note{font-size:.88rem;color:var(--ink-soft)}.addon-row .a-price{font-weight:900;color:var(--teal-dark);white-space:nowrap}.band{background:linear-gradient(135deg,#1e3a5f,#17506b);color:#fff}.band .eyebrow{color:#7fd3e0}.band h2{color:#fff}.band p{color:#d4e6ee}.band .btn-ghost{color:#fff;border-color:rgba(255,255,255,.5)}.band .btn-ghost:hover{background:rgba(255,255,255,.1);color:#fff}.area-list{display:flex;flex-wrap:wrap;gap:10px}.area-list .chip,.faq details{background:var(--white)}.faq details{border:1px solid var(--line);border-radius:var(--radius-sm);padding:4px 22px;margin-bottom:12px}.faq summary{cursor:pointer;font-weight:800;padding:16px 0;list-style:none;display:flex;justify-content:space-between;align-items:center}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:"+";font-size:1.5rem;color:var(--teal);font-weight:400}.faq details[open] summary:after{content:"\2013"}.faq details p{color:var(--ink-soft);padding-bottom:16px;margin:0}.form-grid{display:grid;grid-gap:16px;gap:16px}.field label{display:block;font-weight:700;margin-bottom:6px;font-size:.95rem}.field input,.field select,.field textarea{width:100%;padding:13px 15px;border:1px solid var(--line);border-radius:var(--radius-sm);font-family:inherit;font-size:1rem;background:var(--white);color:var(--ink)}.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--teal);border-color:var(--teal)}.form-note{font-size:.85rem;color:var(--ink-soft)}.form-status{padding:14px 16px;border-radius:var(--radius-sm);font-weight:700}.form-status.ok{background:var(--teal-tint);color:var(--teal-dark)}.form-status.err{background:#fdece6;color:var(--coral-dark)}.footer{background:var(--ink);padding:56px 0 30px}.footer,.footer a{color:#cdd6d8}.footer a:hover{color:#fff}.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;grid-gap:32px;gap:32px;margin-bottom:34px}.footer h4{color:#fff;font-size:.95rem;letter-spacing:.04em;text-transform:uppercase}.footer ul{list-style:none;padding:0;margin:0;display:grid;grid-gap:9px;gap:9px}.footer .brand{color:#fff}.footer-bottom{border-top:1px solid rgba(255,255,255,.12);padding-top:20px;font-size:.85rem;color:#9aa7aa;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}.stack-sm>*+*{margin-top:10px}.hr{height:1px;background:var(--line);border:0;margin:0}.pill-list{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:18px 0 0}.pill-list li{background:var(--teal-tint);color:var(--teal-dark);font-weight:700;padding:8px 15px;border-radius:999px;font-size:.92rem}@media (max-width:960px){.hero-grid{grid-template-columns:1fr;gap:32px}.grid-4,.price-grid{grid-template-columns:repeat(2,1fr)}.footer-grid{grid-template-columns:1fr 1fr}}@media 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